Ocean Spray is bringing a cranberry harvest to a headset near you.
The 85-year-old cranberry cooperative this month is rolling out its first campaign usingFacebook FB +0.73%’s Oculus Rift virtual technology with a five-minute film documenting the flooding of a cranberry bog for the fall harvest. (more…)
FAYETTEVILLE, NC – Hodges Associates, a full-service marketing, advertising and public relations agency, has completed a project for the Fayetteville Symphony Orchestra (FSO). Work done on behalf of this client included market research/surveys to determine current awareness and perceptions of the FSO, gather input on the types of programming/events that appeal to a variety of audiences, including our military, and determine how people currently do – or would like to – learn about the Orchestra and its events. (more…)
Shereen Way did not think twice about posting a photo on Instagram of her 4-year-old daughter wearing a green dress and pink Crocs sandals.
Crocs, which Ms. Way had identified with a hashtag, pulled the snapshot from Instagramand featured it in a gallery of user-generated photographs on its website. The company had not asked Ms. Way for permission, and she was not aware that Crocs had used the photo until a reporter contacted her on Instagram. (more…)
By MIKE SHIELDS Captain America comic created on behalf of Adobe ADBE +0.96%
A marketer trying to reach a particularly tough-to-find demographic or maybe looking to reinvent its image can turn to an agency, a public-relations firm or a consulting group for help.
Or they can just hire Captain America and Spider-Man. (more…)
The grand dames of the hotel industry—Marriott, Hilton, and Hyatt—built their reputations on creating a consistent, high-quality product that would ensure a guest had a perfectly predictable experience anywhere in the world. This approach worked like a charm with baby boomers, who liked their premium hotel stays—much like their Starbucks macchiatos—to follow a neat formula. But millennials, it turns out, are different beasts altogether. Big hotel chains don’t interest them. (more…)
AdWeek- By Tim Nudd
Thinking of littering in Hong Kong? You could soon be a poster child for the problem.
A remarkable campaign from Ogilvy & Mather takes DNA from trash on the ground and uses Snapshot DNA phenotyping to generate physical likenesses of the litterers, who then end up on outdoor ads telling people not to litter. (DNA phenotyping is the process of predicting a person’s physical appearance based on their DNA alone.) (more…)
FAYETTEVILLE, NC – Hodges Associates, a full-service marketing agency, has been chosen by Reed-Lallier to provide complete marketing, advertising and public relations services. The agency is providing support for the Chevrolet dealership as well as Fayetteville Auto Mart, a pre-owned vehicle business also owned by Reed-Lallier. (more…)
FAYETTEVILLE, NC – Hodges Associates, a full-service marketing, advertising and public relations agency, is providing marketing support for Valley Radiology (VR). This group, formerly known as Carolina Regional Radiology, has been serving Fayetteville and the surrounding region for nearly 60 years. (more…)
A video created by Hodges Associates for client Apex Power Tools received a 2014 Telly Award. “Telly’s” are the premier awards honoring the finest video and film productions, as well as web commercials and local, regional and cable TV commercials and programs. Hodges Associates is a full-service marketing, advertising and public relations agency. (more…)
